Delta Seeks New Customers with Launch of No-Annual-Fee Credit Card

By Rebecca Anders,

Delta Airlines announced today a new American Express credit card with a bit of a twist: no annual fee. The new Blue Delta SkyMiles Credit Card is targeting less-frequent travelers who want travel rewards but aren’t willing to pay extra to carry a credit card that delivers them.

The Blue Delta SkyMiles card satisfies this segment of the market by offering nice rewards for the occasional traveler while not bothering with the extra travel perks that its more expensive credit cards offer.

The Blue Delta SkyMiles Credit Card’s main attributes include:

  • 2 SkyMiles per dollar on restaurant purchases
  • 2 SkyMiles per dollar on Delta purchases
  • 1 SkyMile per dollar on other purchases
  • 20% discount on in-flight Delta purchases (given as a credit on monthly card bill)
  • 10,000 bonus SkyMiles if cardholder uses card for at least $500 in purchases in first three months

Most of those perks are standard on the other Delta credit cards, but the 2 miles per dollar on restaurant purchases is unique to the Blue card.

However, holders of the new Blue card will miss out on certain perks common to the other Delta credit cards that have an annual fee. Not all details have been revealed (the card isn’t actually available until September 7), but it appears Blue Delta SkyMiles cardholders will:

  • Not get first bag checked free on Delta flights
  • Not get priority boarding on Delta flights
  • Not have foreign transaction fees waived

For infrequent travelers, the loss of “nice to have” travel perks is probably outweighed by the opportunity to earn miles without an annual fee, making the Blue SkyMiles card a nice addition to Delta’s credit card offerings. However, because the Blue card is also the fourth possible card option from Delta, there is a chance for confusion among potential customers.